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Edina Realty

The (Many) Virtues of Working For a Broker With a National Footprint, Great Relocation Department

Arranging Local Office Privileges Out-of-Town, or, “The Goldilocks Solution” If you’re a busy agent (I am) who has multiple social obligations (I do), it can be important, if/when you travel, to line up office privileges at a sister broker. Headed to the Bay Area for 48 hours this weekend, I spoke with Irene Wright in Edina Realty’s...
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MLS Trends in One Word: “More”

Risk:  More BAD Photos & Marketing Verbiage First, last Summer, the amount of space allotted for “Agent” and “Public Remarks” on MLS effectively doubled (from 256 characters and spaces to 500). Last week, the number of pictures allowed on MLS jumped from 16 to 24 — and the resolution went up, too! Best Foot Feet Forward...
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Graduating Last in Your Medical School Class — Housing Market Edition**

“Location, Location, Location Price” What do you call a “For Sale” home with old carpeting; an ancient (60 amp) electric service that violates city code, and has to be fixed by the Seller after closing, as a condition of the deal; and a decades-old Kitchen, not to mention dated Baths? “Sold!” In two days, in...
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What Makes a “Farmhouse” a “Farmhouse?”

The “Air Force One Theory” of Farmhouses What makes a farmhouse a farmhouse? A. A farmer lives in it (or used to).* B. It’s located on a farm (or was). C. A unique architectural style.** D. All of the above. Correct Answer:  “A.” and “B.” Admittedly, you don’t run into many farmhouses in the more...
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“Umm . . . I Don’t Think You Get How This ‘Unsubscribe’ Thing Works”

“Let My People Go”:  Blocking Senders as a Last Resort No sooner had I clicked “unsubscribe” on one of the automatic newsletters Realtors get bombarded with these days, then I saw a new email in my inbox. From the same vendor. It was a form letter saying they were “sorry to see me go,” and...
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Great Location + Great Marketing + Great Price = Sold! (in < 3 Days)

3103 E. Franklin Ave. in Minneapolis Attracts Multiple Offers I’d be hard-pressed to recall another home that looked as appealing online as 3103 East Franklin Avenue, just a block from the Mississippi River in Minneapolis’ Seward neighborhood. Buyers agreed:  the home — listed for $289,900 — attracted multiple offers, and sold this past weekend after less than...
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