deceptive advertising

“Catch of the Day” at Whole Foods? It’s Not the Salmon — It’s the Price Per Pound

“Everyday Savings,” Indeed You could be excused for thinking, at least momentarily, that “Whole Foods + Amazon” had aggressively cut prices on salmon. After all, Jeff Bezos (“your margin is my profit”) had already slashed prices on ground beef, fresh turkey, avocadoes, and a few other loss (?) leaders. Math Machinations Alas, it was not to...
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How TheMLSonline.com Tricks Consumers

“TheMLSonline” vs. the Real MLS [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] It’s no mystery who’s buried in Grant’s Tomb, right? So, it’s obvious who’s behind a website called “TheMLSonline.com” — the local MLS, of course. Unh-unh. ...
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Trick Photography?

5229 Duncraig Road in Edina Highlands In a post earlier this week (The Far-Away(?) Buffet), I discussed clues that something “just isn’t right” in a particular photo. So, is the apparently huge Living Room shown above for real? You ‘betcha. The MLS dimensions are 27′ x 17′, or 459 square feet — that’s the size...
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Surprising Obstacle to Virtual Staging

Not So Virtual “Virtual Staging” So, what’s holding up virtual staging? (see also, “Virtual Staging: Ready for Prime Time?”) Not Realtors, who by and large are game (even if they have to dig a little deeper into their pockets to do it). Not clients, who stand to save a small fortune on actual staging costs....
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"’Possible’ Short Sale"

Warning: Use of “May” May be Problematic For the uninitiated, let me decode “possible short sale”: The odds of it not being a short sale are about as high as the following bad things not having occurred (which is to say, infinitesimal): “I may have scratched the car.” (wife to husband — or vice versa)...
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"Uptown West Apartments"

Make that, “Uptown Very West” “Close only counts in horseshoes and hand grenades.” I’d actually add a third category to the above: real estate developments. So, once upon a time when I lived in Manhattan, I rented an apartment at One Columbus Place, that was neither “One” nor on Columbus Circle, its putative namesake. In...
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