“Everyday Savings,” Indeed

You could be excused for thinking, at least momentarily, that “Whole Foods + Amazon” had aggressively cut prices on salmon.

After all, Jeff Bezos (“your margin is my profit”) had already slashed prices on ground beef, fresh turkey, avocadoes, and a few other loss (?) leaders.

Math Machinations

Alas, it was not to be.

The sign’s fine print indicated that $4.99 was the price for a measly six ounces.

Do the math, and that’s $13.31 per pound.

Costco ain’t going out of business yet . . .

P.S.: If Amazon decides this form of, shall we say, slippery advertising works, look for these knock-offs:

“Cherry Pie $4 (a slice)”

“Gas $1 (per quart)”

“Fly Minneapolis – Chicago for $49! (every 100 miles)”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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