Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers ” as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
Lies, Damn Lies, and Realtor Statistics What’s the best way to tell if a “saved” MLS search is in fact a prospective home Buyer, who’s watching the property in the hopes that the price drops? Reduce the price. If the price reduction triggers a wave of showings (and ideally, offers!) . . . the “saved” MLS searches...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers — as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
“Actions > Words Dept.” How do you know, as a listing agent (representing the Seller), that a Buyer has serious interest? A. They gushed about how much they loved the home at the Sunday open house. B. They asked the listing agent to find out how quickly the Seller can close. C. The showing feedback...Read More
Three Questions to Ask One of the last hurdles for would-be Sellers and their agents to surmount before signing a listing contract often is how to handle prospects who’ve already expressed interest in the home. Sometimes, what appears to be very serious interest. The conversation usually goes something like this: Homeowner: “My neighbor’s daughter/son-in-law’s best...Read More
