Realtor Scorecard Yeah, yeah, there are dozens of metrics (quantitative benchmarks) for judging how good/effective Realtors are (Brokers, too). For most consumers (and not a few Realtors), however, there’s really only one number that counts: Yup, sales. No surprise, the agents who sell the most homes each year proudly trumpet that fact in their email,...Read More
Lies, Damn Lies, and Realtor Statistics It seems straightforward: if you’re looking for the best Realtor, just find the local agent who sells the most homes, for the highest % of asking price, in the least amount of time. Simple, huh? According to at least one pro, however (this one), such statistics are at best a...Read More
Realtor Scorecard Yeah, yeah, there are dozens of metrics (quantitative benchmarks) for judging how good/effective Realtors are (Brokers, too). For most consumers (and not a few Realtors), however, there’s really only one number that counts: Yup, sales. No surprise, the agents who sell the most homes each year proudly trumpet that fact in their email,...Read More
Lies, Damn Lies, and Realtor Statistics It seems straightforward: if you’re looking for the best Realtor, just find the local agent who sells the most homes, for the highest % of asking price, in the least amount of time. Simple, huh? According to at least one pro, however (this one), such statistics are at best a...Read More
Realtor Scorecards Yeah, yeah, there are dozens of metrics (quantitative benchmarks) for judging how good/effective Realtors are (Brokers, too). For most consumers (and not a few Realtors), however, there’s really only one number that counts: sales. No surprise, the agents who sell the most homes each year proudly trumpet that fact in their email, direct...Read More
Humor as a (Sales) Strategy “I never lose my temper. I always know where it is.” –Anonymous. What’s an even more strategic tool than anger? (which should really only be used as a last resort, anyways). Humor. In my experience, the sales professionals who wield a terrific sense of humor are invariably the most sophisticated,...Read More
