Whither the Split-Level? If you want to know what’s hot in fashion . . check out the shows in Paris and New York. If you want to know which housing styles are most popular in the Twin Cities . . . check out new construction in Edina. Edina as Housing Market Proxy Why Edina? Three reasons:...Read More
“Consider it . . . Sold!” A good marketing campaign strikes a chord in its intended audience. In a still-tentative housing market characterized by what might best be called “fragile optimism,” what better note to strike than . . . confidence and expertise? Cue Edina Realty’s 2012 marketing campaign. Paired with each of its four business segments is a variant of the tag...Read More
More Twin Cities Housing Indicators Flash “Green” The “housing-has-bottomed” camp has some fresh, new ammunition. At the top of the list is an excellent post by Edina Realty colleague (and fellow blogger) Aaron Dickinson, marshalling a wealth of Twin Cities housing data that cumulatively makes a single point: the local housing market is stronger than...Read More
“The 90 Days-on-the-Market” Showing (Preview?) Call it, “coming in through the back door . . . through the front door.” What I’m referring to is the practice of at least some agents to conveniently show any properties that have been on the market 90 days — and therefore may be about to expire. Their logic?...Read More
Pricing a Home When the Comp’s are Tough “You have to know the rules before you know when you can break them.” Normally, the standard way of doing a CMA (“Comparative Market Analysis”) is to limit your focus to three Comp’s, or “Comparable Sold Properties.” By definition, those are the nearby homes most similar in...Read More
Redefining “Full Service” I recently showed a Minnetonka condo that didn’t work for my client because of the building’s “No Pets” policy (we both somehow managed to miss that in the fine print). Upon hearing the objection, the listing agent volunteered that she would be “delighted” to find another home for my client’s dog. How very, uhhh . . ....Read More
