MLS Agent Remarks: “Listing Agent Must be Present for All Showings” Most listing agents ” myself included ” are usually not thrilled when a home-selling client insists that you be there for all first showings. For one thing, it’s an imposition on your time; for another, prospective Buyers and their agents can view it as...Read More
“Relative” Reality “The level of reality is very high.” –Bravo producer, “Million Dollar Listing New York”; The Real and Unreal on Reality TV (NYT, May 2, 2013) First, there was the Crime Scene Investigation (“CSI”) franchise. As in, “CSI: Las Vegas,” “CSI: Miami,” “CSI: New York,” etc. Next came The Real Housewives of . ....Read More
Showing Feedback — Upper Bracket Edition “Is the Buyer local?” –Question on showing feedback form for a Twin Cities upper bracket home “I know half of my marketing budget is wasted — I just don’t know which half.” –Marketing director lament The typical showing feedback questions — what the Buyer’s agent fields after showing a property —...Read More
Second Bite at the Apple One of the cornerstones of a good home marketing campaign is exposure on Broker Tour. Held from 11 a.m. to 1 p.m. every Tuesday (at least in the Twin Cities), that’s when agents showcase their new listings to the Broker community, and other agents get to efficiently keep up with all the new inventory (and frequently, get a...Read More
“Listing Agent Must be Present for All Showings” Most listing agents — myself included — are usually not thrilled when a client insists that you be there for all first showings. For one thing, it’s an imposition on your time; for another, prospective Buyers and their agents can view it as crimping their schedule and...Read More
Homes That Don’t Measure Up to Their Asking Price The quick Realtor answer to the question posed above? “No, not if the home’s worth closer to $1.3M.” That’s especially true if the owner with the unrealistic price expectations also expects a drumbeat of expensive marketing over the course of a year (or longer) — the...Read More
