Homes That Don’t Measure Up
to Their Asking Price

The quick Realtor answer to the question posed above?

“No, not if the home’s worth closer to $1.3M.”

That’s especially true if the owner with the unrealistic price expectations also expects a drumbeat of expensive marketing over the course of a year (or longer) — the average market time now for a Twin Cities home carrying that price tag.

To bridge those expectations, more Realtors who specialize in upper bracket homes are presenting such clients with a proposition: ‘I’ll run as much advertising as you want, but you pay for it.

When (and if) the home sells, the Realtor then credits back the client’s marketing outlay at closing.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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