Realtor Bragging Rights Professionals who are coached from Day #1 in the business never to be “secret agents” can hardly be expected to be shy when they receive a sales honor. Especially one as meaningful and hard-earned as an Edina Realty “Circle” award, handed out annually to the company’s top agents (mine is pictured above). “Birds...Read More
Forget the Flowers & Candy Want to make it a REALLY memorable Valentine’s Day? Buy your significant other a house! Although I’ve never had clients who celebrated that way, I’m guessing that they’re out there, somewhere. 🙂 P.S.: I have had clients who purchased a home to celebrate a major birthday or anniversary —...Read More
When it Works ” and When it Doesn’t; or, “Good! Go Lowball Someone Else!” Fear of loss can be a huge motivator in real estate sales. For home Buyers, it means losing out on their dream home to a higher bidder. So, what do home Sellers fear losing? A good Buyer. “The Runner-Up House” Which...Read More
“Edina: 2-story walkout, 4,320 finished square feet, 5/4/3, school district 270. Fresh and immaculate Parkwood Knolls home on a great lot in a cul-de-sac. $874,900” –Pre-list networking Can you spot the key — and buried — detail in the above? Hint: it’s not a word, it’s a number — in fact, it’s a single digit...Read More
The Art of Doing Comp’s Want the science art of Comp’s (for “Comparable Sold Properties”) in a nutshell? It’s placing a given (“subject”) property on a continuum, between the home just below it in price, and the one immediately above. What could be simpler, right? “This and That” Ahhh, but which two homes are those...Read More
How Similar to Client’s Situation? A good, newer Realtor can provide the names of three recent, (very) satisfied customers as references. A successful, established Realtor can provide the names of three recent, very satisfied customers, whose situation closely mirrors the prospective client’s. How many variations can there be? Actually, lots. Not Reinventing the Wheel Besides...Read More
