Pricing Psychology & the “Too-Precise” Price Quick, which home is priced more carefully: the one that’s $425,000, or the competitor down the street that’s $424,975? You’d certainly guess the latter . . . and you’d be wrong. It’s simply not possible to price real estate with the exactitude of a pound of hamburger, or a...Read More
“The No Feedback” Feedback Unbeknownst to many prospective Buyers, their agents receive emailed “feedback forms” immediately after showing a property. The templates vary, but the general format is to ask for comments regarding the home’s interior condition, exterior condition, curb appeal, staging, and price. Ratings can be either numeric (1-10), or qualitative (“good,” “fair,” “poor,”...Read More
More B.S. (“Bait & Switch”) from the Foreclosure Banks The water cooler is long gone, but that doesn’t mean Realtors don’t engage in “water cooler talk.” One of the hottest topics at the moment is foreclosures. Here’s how it appears to the (above) average Realtor — OK, me — who’s had some passing involvement representing...Read More
If you’ve been around a Realtor lately, you may notice that they’re “clanking” more than usual. Thanks(??) to a recent security upgrade, all Realtors must now carry around a small plastic fob that generates random codes. To access the MLS (“Multiple Listing Service”) database, Realtors must enter the random code in addition to their User...Read More
Be Careful What You Wish For — RE Version I got a courtesy call from an acquaintance the other week to let me know that they were “going to go with another Realtor” (yes, it happens — even to me!). I knew the owner was contemplating selling, but didn’t know when, and also knew that...Read More
More Buyers Looking Yes, it’s Spring, which is a seasonally busy time of year. And yes, there are a lot of steps in between someone looking at a home, and deciding to buy it. And — one more “yes” — a good chunk of the inventory that prospective Buyers are checking out consists of foreclosures...Read More
