“The No Feedback” Feedback

Unbeknownst to many prospective Buyers, their agents receive emailed “feedback forms” immediately after showing a property.

The templates vary, but the general format is to ask for comments regarding the home’s interior condition, exterior condition, curb appeal, staging, and price. Ratings can be either numeric (1-10), or qualitative (“good,” “fair,” “poor,” etc.)

Unfortunately, if you’ve just showed clients eight or ten homes, your recollection of each one may be foggy, at best. And yet, thanks to computerization, the feedback forms keep filling up your mailbox, until you oblige and fill in . . . something.

So, you get a lot of variations of what I just got back from an agent yesterday:

Interior condition: ‘good’
Exterior condition: ‘good’
Curb appeal: ‘good’
Price: ‘good’
Any further interest? ‘No’


Even when a prospective Buyer is cool to a home, the reason(s) can be (genuinely) vague. In the real estate equivalent of the famous “Sex and the City” line: sometimes “they’re just not that into . . . your home.

As I like to tell clients, the only feedback I’m really interested in is a full-price offer from a well-qualified Buyer. Even better: two such offers.

In the meantime, if I really want an agent’s feedback from a showing — if I know they know the neighborhood — I’ll call them.

P.S.: if the feedback is a surprise to your Realtor . . . they’re not a very good Realtor! The one major exception to that is the projected selling price of a highly unusual or unique home.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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