May 12, 2009

$425,000 vs. $424,975

Pricing Psychology & the “Too-Precise” Price Quick, which home is priced more carefully: the one that’s $425,000, or the competitor down the street that’s $424,975? You’d certainly guess the latter . . . and you’d be wrong. It’s simply not possible to price real estate with the exactitude of a pound of hamburger, or a...
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