“Realtor” vs. “Real Estate Agent” vs. “Executive Realtor” (Huh?!?) I know the term “Realtor®” — it’s actually a trademarked name that refers to someone who belongs to the National Association of Realtors (“NAR”). Then there are plain-old real estate agents — licensed professionals who don’t belong to NAR. Similarly, the terms “agent,” “sales associate,” “broker”...Read More
“The Martian Bananas Aren’t in til Next Week” I’ve previously had some fun with Whole Foods’ somewhat preening labeling and marketing practices (see, “Stolen Bread“; “Conformist Grapefruit“). OK, not “somewhat” — a lot. In that vein, it’s hard not to poke a little fun at a display I saw while shopping yesterday labeled “Earth Bananas.”...Read More
