“Realtor” vs. “Real Estate Agent” vs. “Executive Realtor” (Huh?!?)

I know the term “Realtor®” — it’s actually a trademarked name that refers to someone who belongs to the National Association of Realtors (“NAR”).

Then there are plain-old real estate agents — licensed professionals who don’t belong to NAR.

Similarly, the terms “agent,” “sales associate,” “broker” and “broker/Realtor” are all recognized industry titles (technically, real estate agents work for brokers, who hold their licenses).

But, at least until skimming Minnesota Monthly’s list of “Best Real Estate Professionals in Minnesota 2017,” I’d never encountered the term “Executive Realtor.”

What exactly is that?

You’ll have to ask the agent who calls himself that . . .  🙂

P.S.:  Bonus question:  what sort of homes do you suppose an “executive Realtor” sells?

My guess:  executive homes (or perhaps, deluxe homes).

**Not to be confused with Mpls. St. Paul Magazine’s annual list of “Super Real Estate Agents,” Minnesota Monthly apparently canvases fewer people (about 15,000) to compile its shorter list (about half as many selections).

Not seeing my name on the list, my ego was momentarily bruised — at least until I realized that virtually none of the (other) top agents in my office, Edina Realty City Lakes, were picked, either.

Ditto for the agents at other brokers I can consider my main competitors.

See also, “Cedar Lake Specialist . . Really?!?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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