Why I Don’t Use Open House Sign-In Sheets In the bits and pieces I pick up from (non-client) acquaintances about their previous real estate experience(s), it seems that if there is a generic complaint about Realtors, it takes one of two guises: 1) Realtors who won’t stop calling them; and 2) Realtors who never call them (as in, call them back)....Read More
That’s a Lot of Breadcrumbs Open House Signs! I certainly applaud the agent holding an open house in Fern Hill yesterday, who tried to cash in on all the foot traffic in the Uptown area for the City of Lakes Loppet over the weekend. So, every couple blocks, they placed an “Open House” sign directing people to...Read More
Second Bite at the Apple One of the cornerstones of a good home marketing campaign is exposure on Broker Tour. Held from 11 a.m. to 1 p.m. every Tuesday (at least in the Twin Cities), that’s when agents showcase their new listings to the Broker community, and other agents get to efficiently keep up with all the new inventory (and frequently, get a...Read More
“Party of Five” — Or Twelve If a dozen people came through your Realtor’s Sunday open house, would that qualify as good traffic? It all depends. If the 12 people were the couple contemplating buying, 4 of their friends, 2 siblings, and both sets of parents . . . I’d say, “no,” not really (and...Read More
I’ll Take That as a “No” “Minnesota Nice” plays out in a lot of funny ways in real estate. Like at one of my open houses this weekend. I greeted one woman at the front door, directed her to the literature and disclosures on the dining room table, and invited her to look around. Ten...Read More
Gauging Open House Traffic I don’t know about other Realtors, but whenever I host a Sunday open house (I’ve been doing Sat./Sun. double-headers lately), I like to call my front desk to find out how busy it’s been. So, I try to check in around 2:45 p.m., before my front desk closes at 3 p.m....Read More
