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strategy

Buyer’s Agent: “So, What’s the Seller’s Real Bottom Line??”

Listing Agent Retort:  “I’ll Tell You Right After You Tell Me How High the Buyer is Willing to Go” You (almost) never hear a listing agent (representing a Seller) say to a Buyer’s agent at the outset of negotiations:  “let’s cut to the chase; what’s the most your Buyer will pay for my client’s property?”...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...
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(Some)Buyers in Multiple Offers Pull Their Punches. Or Do They??

Inspection Addendum: “Buyer Shall Cap Any Inspection Requests at $500” [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] How do Buyers competing in multiple offers differentiate their offers? By offering...
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Prospective Home Buyer: “The House I Want is in Multiples; What Should I Offer?”

“What You’re OK With If You Get It . . . . & What You’re OK With If You Don’t” In my 15+ years selling residential real estate, perhaps the most fraught question I’ve fielded from clients has to do with multiple offers. Specifically, it’s stressed Buyers beseeching me, “What the $%#@! do I offer?”...
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Listing Agent: “A Few Interested Parties Are Circling, But No Offers Are in Hand at This Time”

Is There REALLY Other Buyer Interest? The Buyer’s agent submitted a request to show a home to their client, and — along with the confirmation — received the “heads up” (above) about the home’s status from the listing agent (representing the Seller). How do you know whether:  a) it’s a bluff — that is, there’s...
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Buyer’s Agent: “So, What’s the Seller’s Real Bottom Line??”

Listing Agent Retort:  “I’ll Tell You Right After You Tell Me How High the Buyer is Willing to Go” You (almost) never hear a listing agent (representing a Seller) say to a Buyer’s agent at the outset of negotiations:  “let’s cut to the chase; what’s the most your Buyer will pay for my client’s property?”...
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