Soliciting Customer Feedback From the Math-Challenged Of course, the email solicitation didn’t say the airline would pay customers $1.50 to complete its survey. Instead, it offered “250 bonus miles.” But, do the math — I did — and that comes to a rather measly $1.50 (that’s what you get when you divide $300 by 50,000 points, then multiply by...Read More
Inspection Addendum: “Buyer Shall Cap Any Inspection Requests at $500” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] How do Buyers competing in multiple offers differentiate their offers? By offering...Read More
Proof That High Pressure Sales Tactics Don’t Work At least in my experience, the odds of any one showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Buyer’s agent is headed to the airport, or otherwise under acute time pressure. When that’s the case, I’d estimate that...Read More
What’s In a (Phone) Number? A Lot, Actually For all I know, the Realtor in question sells a ton of real estate in some other area code. Even if they don’t, there’s no shame in selling real estate part-time, until you become established (that’s what I did). But, it may be relevant to prospective clients. At least...Read More