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strategy

Home Buyer: “This Offer is Only Valid Until Noon on Friday, April 9, 2021″

Purchase Agreement Deadlines, Expiration Dates, and (Other) Ultimatums [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] At least in Minnesota, where I sell real estate, deadlines are incorporated...
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Buyer’s Agent: “So, What’s the Seller’s Real Bottom Line??”

Listing Agent Retort: “I’ll Tell You Right After You Tell Me How High the Buyer is Willing to Go” You (almost) never hear a listing agent (representing a Seller) say to a Buyer’s agent at the outset of negotiations: “let’s cut to the chase; what’s the most your Buyer will pay for my client’s property?”...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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Competing in Multiples: What’s the Right Price to Offer??

“What You’re OK With If You Get It . . . . & What You’re OK With If You Don’t” One of the most fraught questions Realtors field has to do with multiple offers. Specifically, it’s stressed Buyers beseeching their agent, “What the $%#@! do I offer?” I don’t know about other Realtors, but after...
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Buyer’s Agent: “So, What’s the Seller’s Real Bottom Line??”

Listing Agent Retort: “I’ll Tell You Right After You Tell Me How High the Buyer is Willing to Go” You (almost) never hear a listing agent (representing a Seller) say to a Buyer’s agent at the outset of negotiations: “let’s cut to the chase; what’s the most your Buyer will pay for my client’s property?”...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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