“The Only Color That Matters in Real Estate is Green” “Steer-ing”: the discriminatory practice by a real estate agent of maneuvering a client from a minority group away from considering a home in a white neighborhood. —Dictionary.com Realtors quickly learn that there are taboo words in real estate. Like, anything relating to creed or color; socioeconomic status; or even directive behavior such as “steering.” Nouns vs. Verbs Which, of course, is all as it should be. But,...Read More
Finding “The One” “If you’re looking for a high-rise condo, we won’t show you a house in the suburbs.” –Radio ad, “It’s Just Lunch” dating service For years, my clients have heard me compare house-hunting to dating. Example: if you are still ambivalent about a home after viewing it three (or more) times . ....Read More
