But, What Else Do You Call a “Steering Wheel??”

“The Only Color That Matters in Real Estate is Green” “Steer-ing”: the discriminatory practice by a real estate agent of maneuvering a client from a minority group away from considering a home in a white neighborhood. —Dictionary.com Realtors quickly learn that there are taboo words in real estate. Like, anything relating to creed or color; socioeconomic status; or even directive behavior such as “steering.” Nouns vs. Verbs Which, of course, is all as it should be. But,...
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Looking For a House vs. Looking for a Spouse

Finding “The One” “If you’re looking for a high-rise condo, we won’t show you a house in the suburbs.” –Radio ad, “It’s Just Lunch” dating service For years, my clients have heard me compare house-hunting to dating. Example:  if you are still ambivalent about a home after viewing it three (or more) times . ....
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