Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color ” and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...Read More
Staging Malfunctions, or, Seller Cold Feet Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been planning...Read More
The Gold Standard for Staging Advice “Nice listing . . . Congrats!“ —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Gutter Extension Camouflage People usually associate “staging” with the inside of a home. Before: conspicuously white. But, when it comes to selling a house, few things matter more than curb appeal, and a key ingredient of curb appeal is landscaping ” specifically, in front of the home. Ergo, the advice my stager gave to a...Read More
The Gold Standard for Staging Advice “Nice listing . . . congrats.” —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Gutter Extension Camouflage I usually associate “staging” with the inside of a home. But, when it comes to selling a house, few things matter more than curb appeal, and a key ingredient of curb appeal is landscaping — specifically, in front of the home. Ergo, the advice my stager gave to a Southwest Minneapolis client...Read More
