Gutter brown
After: brown gutter extensions.

Gutter Extension Camouflage

I usually associate “staging” with the inside of a home.

Gutter white 2
Before: conspicuously white.

But, when it comes to selling a house, few things matter more than curb appeal, and a key ingredient of curb appeal is landscaping — specifically, in front of the home.

Ergo, the advice my stager gave to a Southwest Minneapolis client this Spring to invest about $1,000 in new shrubs, edging, and mulch — and to swap out the white gutter extensions for less conspicuous brown.

Good advice:  the home sold in multiple offers, for $20k over the asking price.

See also, “Now You DON’T See It . . . Now You Do.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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