Better Than Mirrors** How do you make a home that may be smaller and/or have a challenging layout, feel bigger and more flowing? Pick one floor covering to use throughout. Depending on the size home, putting in a new, neutral-colored Berber carpet can cost $5,000 (or more). But, it can easily add 3x – 4x...Read More
The Gold Standard for Staging Advice “Nice listing . . . Congrats!” —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color ” and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...Read More
Gutter Extension Camouflage People usually associate “staging” with the inside of a home. Before: conspicuously white. But, when it comes to selling a house, few things matter more than curb appeal, and a key ingredient of curb appeal is landscaping ” specifically, in front of the home. Ergo, the advice my stager gave to a...Read More
The Gold Standard for Staging Advice “Nice listing . . . congrats.” —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Criterion: “Context, Context, Context” (and Consistency) One of the biggest decisions would-be Sellers have to make — besides choosing a Realtor and a list price 🙂 — involves what to spend money on getting their home ready for sale . . . and what not to. The trick to making that decision is applying the right criteria....Read More
