The Gold Standard for Staging Advice

“Nice listing . . . Congrats!”

—Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.

The equivalent for a staging job well done is when the client appreciatively remarks at the end of the process, “My house looks so good, now I don’t want to move!”

When the listing agent hears that, they know two things: 1) the stager did a (very) nice job; and 2) the client “gets” it.

Emotional Tug

Especially for older, long-in-place Sellers, it can be emotional to allow a stranger to come into their home and rearrange things ” sometimes, dramatically.

So, it’s always a relief to hear, after the fact, that they’re receptive and appreciative of the stager’s efforts ” which in turn indicates that the owner is actually ready to sell.

Even if they say otherwise . . .

P.S.: Thanks to ace stager Mary Amlaw, who consistently elicits such comments from my selling clients.

See also, “Staging Malfunctions, or, Seller Cold Feet.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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