Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color — and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...Read More
The Gold Standard for Staging Advice “Nice listing . . . congrats.” –Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Stagers Make Inroads on Interior Decorators Wait a second. Isn’t staging something that prospective home Sellers do, before they put their home on the market? That, too. But increasingly, home buyers are consulting with stagers after they close — and have to figure out where everything goes. “Staging,” Defined If you didn’t know, traditionally, staging...Read More
Here’s one more from the “I can’t define it, but I know it when I see it” department: staging. Specifically, how do you know when a home has been optimally staged? Unfortunately, there’s no objective test that I’m aware of (like putting a toothpick into a cake to see whether it comes out clean). Rather,...Read More
Ready, Set . . . NOT Set Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been...Read More
Payback (The Good Kind) I suppose that there are some people out there who hesitate to give out referrals for fear that a favorite contractor will somehow forsake them if they ever become too busy or popular. I find just the opposite is true. Once someone comes to see me as a steady source of...Read More
