Here’s one more from the “I can’t define it, but I know it when I see it” department:  staging.

Specifically, how do you know when a home has been optimally staged?

Unfortunately, there’s no objective test that I’m aware of (like putting a toothpick into a cake to see whether it comes out clean). 

Rather, it’s a question of (subjective) feel:  is the home welcoming and aesthetically pleasing?

Is each room shown off to maximum effect?

Is there a flow to the home that pulls you through it, and creates a sense of unity?

Put it this way:  if creating all those things is elusive (and it is), it’s certainly easy to identify when they’re missing.

P.S.:  And no, staging isn’t about new furniture, fresh paint, or other expensive outlays; the best stagers work with what’s already in the home (for the most part).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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