The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
The Problem(s) With Blind Solicitations “To hell with all this waiting around. Let’s go kill something.” –One vulture on a tree bough to another. In a housing market characterized by scarce inventory and frustrated Buyers, it seems like an obvious tactic (if not smart Realtor marketing): proactive Buyers’ agents who send a blind letter to...Read More
Also Wrong: EE-Deen′-ah Realty “All Politics is Local.” –House Speaker Thomas P. “Tip” O’Neill Like politics, all real estate advertising is local, too (at least for individual agents if not brokers). In other words, there’s not much reason for a Twin Cities Realtor to market their services to consumers in Denver or Atlanta or Boston (note: Realtors do...Read More
