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June 30, 2016

“Heads Up” to Marketers Targeting Twin Cities Agents: That’s “e-Dine”-ah Realty,” Not “e-deen-ah”

Also Wrong:  EE-Deen′-ah Realty “All Politics is Local.” –House Speaker Thomas P. “Tip” O’Neill Like politics, all real estate advertising is local, too (at least for individual agents if not brokers). In other words, there’s not much reason for a Twin Cities Realtor to market their services to consumers in Denver or Atlanta or Boston (note:  Realtors do...
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Many Upsides — But 1 Downside — to an 8 a.m. Closing

Closing Checklist  . . . for Listing Agents I actually like 8 a.m. closings for a lot of reasons, especially when title companies are swamped (like now). If there’s a hitch with wired funds, there’s plenty of time to correct it; there’s no chance of a glitch in the closing(s) before delaying yours; clients are...
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Doctors and Realtors at Cocktail Parties (Barbecues?)

“So, What’s My House Worth??” With the qualifier that I’ve probably been to less than four cocktail parties in my life, there is an odd parallel between the social banter doctors and Realtors invariably engage in with the public (“civilians”? “non-professionals?” “laypeople”??). For doctors, it’s people asking them about their aches and pains — or...
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