Also Wrong:  EE-Deen′-ah Realty

“All Politics is Local.”

–House Speaker Thomas P. “Tip” O’Neill

Like politics, all real estate advertising is local, too (at least for individual agents if not brokers).

In other words, there’s not much reason for a Twin Cities Realtor to market their services to consumers in Denver or Atlanta or Boston (note:  Realtors do pursue relocation Buyers, but big brokers like Edina Realty typically have a separate relocation department that serves as a clearinghouse for incoming re-lo leads) .

Credibility Gap

So, let’s just say that when I get a call from a national vendor promising to increase my (local) business if I buy their ads, it’s not great for their credibility when they mispronounce “Edina Realty. ”

For non-natives (and would-be solicitors), it’s “e-DINE′-ah,” not “e-DEEN-ah.” 🙂

See also, “Cedar Lake Specialist” . . . Really??”; ““Calhoun Lake?’ Is That By Isles Lake?”; and “You Might Not Be From Minneapolis if . . .”;

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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