“Birds of a Feather . . . ?” When it comes to hiring a Realtor, which is better: the younger, presumably less experienced Realtor, or, the older one who’s done more deals but whose energy level and technology skills may not compare? Before I answer, first a definition: Notwithstanding my 83 year-old Dad’s definition of...Read More
Does Selling Homes “Scale?” One of the interesting byproducts of posting on a hot company — which Groupon and its social media brethren certainly are right now — is the raft of related search engine queries that follow. So it is with “Groupon for Realtors.” Work your way through the Google “hits,” though (besides my posts, “Memo...Read More
Technology Adapters: Early, Late . . & Never If you’ve yet to “Facebook,” “Twitter,” “Link In” (yes, they’re all verbs) or otherwise seriously partake of the orgy of social media apparently going on out there, I’m sure you’ll relate to the following: If Caroline Cua’s iPhone looked anything like her closet, where she keeps her...Read More
On Tap for 2010: Social Media, and (More) Foreclosures and Short SalesNo, I don’t predict the direction of home prices. But housing trends are another matter. Fortunately, if you’re an Edina Realty agent, corporate does that for you (or at least helps). Each year, senior management highlights at the annual meeting — and reinforces during...Read More