On Tap for 2010: Social Media, and
(More) Foreclosures and Short Sales

No, I don’t predict the direction of home prices.

But housing trends are another matter.

Fortunately, if you’re an Edina Realty agent, corporate does that for you (or at least helps).

Each year, senior management highlights at the annual meeting — and reinforces during the year — the themes and issues it expects to drive the marketplace over the coming twelve months.

From experience, their track record is pretty good.

So what is management emphasizing now?

Training on how to get up to speed on two things: 1) So-called “social media” like FaceBook, LinkedIn, Twitter, etc.; and 2) handling foreclosures and short sales.

If there is an honorable mention, it would be becoming proficient with alternative financing (contract for deeds, assumable mortgages, and various other “seller-facilitated” financing).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply