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social media

Parrying Home Sellers Who Want Prints Ads (and Lots of ‘Em)

No Takers (at least, not yet) It’s certainly an understandable request from a frustrated homeowner whose home isn’t selling:  spend more on print advertising, specifically ads in local or even national publications. Unfortunately, veteran Realtors know — even if their clients don’t — that that’s not how homes are sold these days (the local MLS, search...
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Movie Review: “The Big Short” Entertains, But First it Has to Educate

What’s a Little Didacticism in a Movie With Margot Robbie & Brad Pitt? Are collateralized debt obligations (“CDO’s”) easier to understand when a gorgeous Margot Robbie — enjoying a champagne bubble bath — explains them? (maybe, if you’re not too distracted). How about when the teacher is Selena Gomez or Chef Anthony Bourdain? That’s the...
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Real Estate, Twitter & Technology

“The More Things Change . . .” [Editor’s Note:  In honor of Twitter’s IPO tomorrow, I thought it was timely to re-run this post from more than 4(!) years ago, offering my perspective on how technology and specifically social media are impacting residential real estate.  P.S.:  Oh — and I was right about Susan Boyle,...
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“There’s No Free Lunch (or Company Cafeteria, or Medical Care, or Health Club, or Child Care or . . . . . )”

Google + Facebook + Twitter = “The Circle”: The Life of a Corporate “Thought Guinea Pig” (“Mind Slave?”) “What matters, counts, and what is counted, matters.” –old saying “Whatever is counted  . . . can be bought and sold.” –21st century update Las Vegas just has designs on its customers’ wallets. Google wants people’s souls,...
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Scouring Social Media for Intelligence on Prospective Home Buyers

Obstacle:  “The Creepiness Factor” “After a quick scan of his Facebook, Twitter, Tumblr, Pintarest, and Instagram, here’s what I know:  “Likes” — Chicago Blackhawks, kickboxing, the movie “Die Hard,” and beer.  He meditates, he loves Indian food, and he’s crazy about his dog, Otis.” –Haley Dunphy, reporting the results of her online reconnaissance on prospective home...
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“Your Money’s No Good”

Boycotts, Social Media & Goldman Sachs [Editor’s Note:  if TV networks play re-runs during traditionally slow times of the year . . . bloggers can recycle old posts.   The following, which originally appeared November 13, 2009 (!), is one of my favorites.  “Your Money’s No Good” is also the title of the second book I...
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