Gauging Buyer, Seller Seriousness The eyes are the window to the soul. –New Testament Want to know if a home seller is serious about selling? They turn on all the lights before a showing. Want to know if the showing went well? The Buyer’s agent turns them all off afterwards (yes, they should anyways —...Read More
Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
