Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
“Distribute?!?” How About, “Palm Off?” Dis-tri-bute: 1 : to divide among several or many : apportion2 a : to spread out so as to cover something: scatter; b : to give out or deliver especially to members of a group. –Merriam-Webster dictionary According to The New York Times, as early as 2006, “company email messages...Read More
