Showing Directions as
Marketing Strategy
One of the most famous lines in sales is “always be closing” (“ABC”).
Less well-known — but equally important — is “always be marketing.”
I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs.
“Out of Bounds” Showing Directions
Prior to meeting clients to tour “For Sale” homes, Realtors will typically print a map with all the homes they’ll be visiting.
However, once the Realtor gets close to a particular home, it’s common to consult the MLS listing info and follow the listing agent’s directions.
Which I did.
About halfway through my (especially scenic) drive through Cedar Pass — a newer, upper bracket neighborhood in Minnetonka — I realized what the listing agent was up to.
On the west side of the “For Sale” home — the more convenient and closer approach — is a neighborhood of older, more modest homes.
On the east side is Cedar Pass.
Best foot forward, indeed.
P.S.: And no, I don’t think such a tactic is out-of-bounds (pun intended); it’s actually very good marketing!
