Searching By Neighborhood Names No, the map (at right) isn’t some sort of alternate zip code for Hennepin County. Actually, come to think of it . . . it is. For Realtors. Unbeknownst to (most of) the public, the Twin Cities Multiple Listing Service (“MLS”) database splits the metro and outlying areas into 139 districts....Read More
Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
