Not-So-High Pressure Sales The mantra for many Realtors (and salespeople generally) is “Always Be Closing” (“A-B-C”). While closing — pushing things ahead, narrowing down issues, getting signatures/assent, etc. — is certainly a necessary skill in real estate, I actually try to live by a variation of that. Namely, “Always be Qualifying” (“A-B-Q”). What’s the distinction?...Read More
(More) NY Trivia Some more stray, NY trivia I noted as my week off here winds down: Apple’s smash-hit retail stores have competition — kind of — from Samsung. The company’s store in the Time Warner Center features a hip sales staff (all wearing Samsung t-shirts); lots of cool, interactive technology; and a store full...Read More
Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
