“I Heard it on the (Realtor) Grapevine” I just got a heads up from an acquaintance about an upper bracket home in Minnetonka that will be coming on the market shortly as a “For Sale By Owner” (“FSBO”). The home reportedly needs work, was last on the market decades ago, and the homeowner has no residential...Read More
Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
