The Virtue of a Well-Stocked Pipeline We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If...Read More
Letting Buyers — and Sellers — Off the Hook What do you do as a Buyer if you really like the first (or second) house you see, only to be told a couple hours after you went through that it’s in multiple offers, and that you have until 8 p.m. that night to make an...Read More
The Virtue of a Well-Stocked Pipeline “We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you’ve...Read More
Letting Buyers — and Sellers — Off the Hook What do you do as a Buyer if you really like the first (or second) house you see, only to be told a couple hours after you went through that it’s in multiple offers, and that you have until 8 p.m. that night to make an offer? Scenario #2: you...Read More
Proof That High Pressure Sales Tactics Don’t Work Based on 13+ years experience representing hundreds of Buyers and Sellers, I’d estimate that the odds of any one showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Realtor is headed to the airport, or otherwise under acute time...Read More
Not-So-High Pressure Sales The mantra for many Realtors (and salespeople generally) is “Always Be Closing” (“A-B-C”). While closing — pushing things ahead, narrowing down issues, getting signatures/assent, etc. — is certainly a necessary skill in real estate, I actually try to live by a variation of that. Namely, “Always be Qualifying” (“A-B-Q”). What’s the distinction?...Read More
