Victims of Success? How do Realtors get good at listing presentations? (job interviews for agents to represent a home seller). By doing lots of ’em. New agents have no choice: with no clients, track record, or reputation to speak of, that’s how they land business. Trappings of Success – Literally Now fast forward 5 —...Read More
“Don’t be a secret agent.” –Marketing advice to all new Realtors It’s drummed into your head from your first day as a Realtor (actually before, at pre-Realtor training classes): ‘Don’t be a secret agent” — invariably followed by, “identify and regularly communicate with your ‘sphere of influence'” (also referred to as your “farm”). It doesn’t have to be geographic —...Read More
Time to Broaden My “Sphere?” Funny how key word searches work. A post I ran last month, “Price Opinion — or Pot Shot?,” was actually about Realtor feedback — both the informed and uninformed kind. But I guess I shouldn’t be surprised when, scanning the search queries of visitors to this blog today, I noted...Read More
Securing One’s “Base” No, I’m not going to weigh in on the Massachusetts Senate race (at least not on this blog). But I am going to note — as I have before — the surprising parallels between politics and real estate. Politicians have a core group of supporters, called their “base.” Realtors have a core...Read More
