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Realtor Letter

“Dear Homeowner: I May Have a Buyer for Your Home”

The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing:  proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...
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“Dear Homeowner: I May Have a Buyer for Your Home”

The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing:  proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...
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“Dear Homeowner: I May Have a Buyer for Your Home”

The Problem(s) With Blind Solicitations “To hell with all this waiting around.  Let’s go kill something.” –One vulture on a tree bough to another. In a housing market characterized by scarce inventory and frustrated Buyers, it seems like an obvious tactic (if not smart Realtor marketing):  proactive Buyers’ agents who send a blind letter to...
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Realtor-to-Realtor Letters

“X” Factor: Realtor’s Credibility First there was the “Dear Seller” letter, drafted by the Buyer (“We loved your home from the minute we walked in . . .”) Then came the “experienced short-sale agent” claims on MLS, dangled by listing agents trying to convince prospective Buyers that the odds of a deal will be better...
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