“X” Factor: Realtor’s Credibility

First there was the “Dear Seller” letter, drafted by the Buyer (“We loved your home from the minute we walked in . . .”)

Then came the “experienced short-sale agent” claims on MLS, dangled by listing agents trying to convince prospective Buyers that the odds of a deal will be better (better, but still not good).

Call it a “Dear Buyer” letter.

Now, there’s the “Dear Listing Agent” letter, drafted by the Buyer’s Agent to reassure the bank-owner of a foreclosure.

Who would write such a letter?


I’m currently representing clients competing for a foreclosed property that, due to its advanced deterioration, is in fact a tear-down.

Because the local municipality is known for strict oversight, that could create headaches for the bank trying to unload the property.

So, how — besides price and terms — do you make your client’s offer stand out?

By letting the Bank and its Realtor know that, because you and your client have existing relationships with city staff, know the required procedures, and have already had contractors assess the property’s condition (all true) . . . the odds of a consummated deal are much better.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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