Do Real Estate Photographers Get Overtime Pay?? They Should I’m a huge fan of backlit home photos like the one above. What’s more inviting or dramatic than a character-filled home — perhaps framed by snow — with all its lights blazing at dusk? While it’s purely anecdotal, at least in the Twin Cities, such photos seem...Read More
Too Much of a Good Thing? I know there are Realtors who would disagree, but personally, I think it’s possible to have too many photos of a For Sale home. Since 2018, MLS has allowed an unlimited number photos. See, “Max Number of Photos on MLS Now? “The Sky’s the Limit”.” That’s in addition to...Read More
Four Ways to Tell In the history of mankind, no first-time Mother has ever under-dressed their newborn in the winter.” —Manhattan Pediatrician So which pediatrician uttered the above line? Mine (and my wife’s). What prompted that comment were the 3 layers of clothing my wife had already put on our newborn son (a long time...Read More
When? How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...Read More
Real Estate Synonyms — and Antonyms True or false: “Meticulously maintained” means the same thing as “updated.” Give up? The correct answer is “False.” In fact, “meticulously maintained” is almost always Realtor code for not updated. Ditto for synonyms such as “well-loved,” “quaint,” “vintage,” “long-time owner,” etc. (all very nice things, by the way — just...Read More
Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color ” and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...Read More
