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real estate marketing

Cool Staircase (and House!)

3516 Fuller Street in Edina for $1.69 Million You don’t typically see a staircase showcased in the first photo on MLS or in marketing materials (like the one above). That spot is usually reserved for a photo of the front exterior. But, when the home has a staircase as cool as the one in 3516 Fuller in Edina...
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Ghost in the Shower? Nah, Just the Listing Agent/Photographer

Amateur vs. Professional Photography If you look very carefully, you’ll see the silhouette of a person reflected in the glass shower door. Wanna guess who? My bet is that it’s the listing agent (representing the Seller), who’s taking their own shots (vs. hiring a professional photographer). A pro would have avoided taking a photo with...
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Is it Possible to Hold TOO MANY Sunday Open Houses?

Law of Diminishing Returns Show me a “For Sale” home that’s open Sunday after Sunday, rain or shine, and I’ll show you a house where:  a) the home is likely overpriced and going nowhere in the market; b) a frustrated Realtor is trying to placate an impatient owner; or most likely c) both “a.” and...
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“Coming Soon!” New Movies, Music . . . & Residential Listings

Priming the Real Estate Pump The latest episode of Star Wars didn’t just land in movie theatres last December. Trailers hyping the movie started appearing in July. July, 2014. Ditto for new music albums (at least for any performers not as well-known as Beyoncé), upcoming book releases, tv shows, and even new restaurant openings. Why should selling residential...
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When It’s Relevant to Know the Homeowner’s Profession

What difference does it make if someone selling a home is a teacher, social worker, lawyer, or doctor? I’d say little or none:  the home’s condition and features — plus the Seller’s Disclosure and Buyer’s inspection later on — speak for themselves. The exception? When the Seller is a master carpenter, and the home reflects their handiwork —...
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“New Roof in 1998!”

Real Estate Oxymorons Well, yes, that “new roof in 1998” would be a selling feature — if it were 1999 or 2000. Almost 20 years later, however, what the listing agent is really telling prospective Buyers is that the roof is close to if not past its expected life (20-25 years for most 3-tab asphalt...
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