Tag

potential

Real Estate Marketing #101: The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder ” at least to a point...
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The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder — at least to a point...
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How Far Will Naming Rights Go?

Everything’s For Sale! [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Growing up in the Twin Cities, I watched the Gophers play football at Memorial Stadium, the Twins play baseball at Metropolitan Stadium (and later the Humphrey Metrodome), and...
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Unmatched Potential!

  4200 Basswood Road in Fern Hill Buyers with vision will see readily see the potential:  Fern Hill’s most expansive walkout rambler, with 6 BR/5 BA and over 6,000(!) square feet on a private .39 acre lot just west of Cedar Lake. But just in case they don’t . . . the home is “virtually staged” to suggest...
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Living Room – After (Virtually Staged)

Now, Just Add Hardwood Floors! If this “Before” and “After” sequence doesn’t make you a staging convert — nothing will. Even this photo doesn’t do the room justice, because there are oak hardwood floors under the carpet. My favorite details? The reflection in the (virtual) mirror above the Fireplace, and the (far end of the)...
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