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June 3, 2018

Is the Listing Agent Paying Attention? Here’s a Yellow Flag (Five, Actually)

Real Estate’s Equivalent of the Mattress Tag Want a, umm . . . sign that the listing agent (representing the Seller) isn’t exactly paying close attention? Or, at the very least, isn’t a stickler for detail. It’s when all those yellow flags marking utilities in the front lawn stay put, week after week (month after month?). When...
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Real Estate Marketing #101: The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder ” at least to a point...
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