Now, Just Add Hardwood Floors!

If this “Before” and “After” sequence doesn’t make you a staging convert — nothing will.

Even this photo doesn’t do the room justice, because there are oak hardwood floors under the carpet.

My favorite details?

The reflection in the (virtual) mirror above the Fireplace, and the (far end of the) Dining Room chair and table, in what is now an empty room.

This virtually staged Living Room — and 2 other virtually staged rooms — are a key part of my marketing campaign for 2705 France Ave. South, which came on the market last week at $439,900.

This smart Cape Cod has tons going for it: location just one block from Minneapolis’ Cedar Lake; great curb appeal; quality construction; nice size (over 2,100 FSF) and floor plan; a 3 1/2 (!) car garage (2 1/2 detached, 1 car attached); updated mechanicals, etc.

All it’s really lacking is cosmetics/decor.

So, I’m just offering prospective Buyers a little help visualizing the possibilities — with full disclosure, of course.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply