virtual staging

How Much Staging Does a Home Need to Be “Well-Staged?”

Bonus Question:  “What Can You Skip?” I don’t know that there’s a rule of thumb — or a formula — for determining exactly when a home is (very) well-staged. The closest I’ve got is this:  “A home is well-staged when all of its unique attributes are identified and optimally showcased, and any Achilles’ Heels have...
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Getting the (Virtual) Staging Details Right

Staging a home well invariably involves lots of fine-tuning and not a little trial-and-error. So, sofas get moved around, art work get hung (then removed, then re-hung), Oriental rugs get deployed in various locations, etc. Unbeknownst to home Buyers and Sellers, the same process applies to what’s called “virtual staging” ” that is, using software to show...
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2508 Joppa in Fern Hill Open This Sunday (6/4) from 1 – 3 p.m.

Spacious Rambler on a Park-like Lot Where: 2508 Joppa Ave. South just west of Cedar Lake in St. Louis Park’s Fern Hill neighborhood. What: Sprawling 4 BR/3 Bath Rambler with over 3,500 finished square feet on a gorgeous, 80′ x 147′ lot. How Much: $569,900. When:  open house from 1-3 p.m. this Sunday. Who: represented by Ross...
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New on the Market: Gorgeous, Large One Bedroom Condo at Edina’s Point of France

Where:  6566 France Avenue South, just Northwest of Southdale. What:  Updated 1 Bedroom, 1 Bath Condo with 1,155 square feet. How much:  $229,900 When:  listed Wednesday (5/4).  Days on market:  2 Who:  Seller represented by Ross Kaplan, Edina Realty – City Lakes. You’ll love this beautifully updated, hard-to-find One Bedroom at amenity-loaded Point of France. Highlights include...
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THAT Went Fast: 5737 Oliver Ave. South Sells in 2 Days(!) in Multiple Offers

Surprisingly Spacious Four-Level(!) Split in Southwest Minneapolis Where:  5737 Oliver Avenue South. What:  2 BR/2 Baths with four finished levels, vaulted Living Room with Fireplace, and over 1,600 finished square feet on a huge, .22 acre lot. When:  listed March 21; closed April 1 (Friday). How much:  asking price — $250k; sold for $277,500. Who:...
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Memo to Virtual Stager: “Don’t Add Any Ghosts”

That’s Not the Former Owner, Is It?? It could be that this Minnetonka home is inhabited by ghosts. Theory #2:  a slightly overzealous virtual stager added a see-through human profile in the lower right of the photo (above). Weirdly, the stair bannister is approximately where the ghost’s spine would be (do ghosts have spines??). See...
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