Virtual Staging Magic (See Below) Where: 1155 Ford Road #509 (“Westmarke”). What: 2 Bedroom, 2 Bath Condo with an open floor plan, west-facing Deck, and deluxe Owner’s Suite with walk-in closet. Total square feet: 1,200. When: listed Dec. 4 (days on market: 10). How much: $169,900 Who: listed by Ross Kaplan, Edina Realty – City Lakes...Read More
2214 Idaho Ave. South Where: 2214 Idaho Ave. South just northeast of Cedar Lake Road and Louisiana. What: Three Bedroom Rambler with over 1,400 square feet on the first floor. New Kitchen, new full Bath with ceramic tile, and gorgeous hardwood floors (just refinished) — all on a .25 acre lot with fenced backyard. When: 1...Read More
When the Sky and the Roof Blend Together Unfortunately . . . it’s not (“always sunny in Minneapolis”). When that’s the case — and the overcast sky blends seamlessly with the roof — the smart thing to do is digitally enhance the sky to create some contrast. “Blue” seemed like the right color. 🙂Read More
“Real” vs. “Virtual” Staging Staging a home well invariably involves lots of fine-tuning and not a little trial-and-error. So, sofas get moved around, art work get hung (then removed, then re-hung), Oriental rugs get deployed in various locations, etc. Unbeknownst to home Buyers and Sellers, the same process applies to what’s called “virtual staging” — that is,...Read More
“We will sell no wine before its time.” –Slogan; Paul Masson winery advertising campaign. When some idiot driver in front of me is texting instead of driving after the light has turned green, believe me, I don’t hesitate to honk. However, when my virtual stager needs more time to get the finished product right, I wait....Read More
Obstacle: “The Creepiness Factor” “After a quick scan of his Facebook, Twitter, Tumblr, Pintarest, and Instagram, here’s what I know: “Likes” — Chicago Blackhawks, kickboxing, the movie “Die Hard,” and beer. He meditates, he loves Indian food, and he’s crazy about his dog, Otis.” –Haley Dunphy, reporting the results of her online reconnaissance on prospective home...Read More
