4_Amuse_Room_before_small

“Real” vs. “Virtual” Staging

Staging a home well invariably involves lots of fine-tuning and not a little trial-and-error.

So, sofas get moved around, art work get hung (then removed, then re-hung), Oriental rugs get deployed in various locations, etc.

Unbeknownst to home Buyers and Sellers, the same process applies to what’s called “virtual staging” — that is, using software to show what an 10_Amuse_Room_after_smallempty room would look like furnished and accessorized.

The key difference?

With virtual staging, that process happens completely online.

Virtual Staging, Virtual Editing

Exhibit A would be the lower level Amusement Room in a Plymouth home that I’m listing next week.

The top photo shows how the room currently looks empty.

4_Amuse_Room_after_smallPhoto #2 shows the room virtually staged, but with a “hiccup”:  the (virtual)  TV on the back wall is off, and therefore black . . and therefore nearly invisible against the dark green wallpaper.

The solution?

Turn the TV on — virtually, that is.

Which is exactly what the software folks did in the new-and-improved (and final version) of the Amusement Room photo, above.

Pretty cool, huh??

See also, “Virtual Staging Success Story“; “Virtual Staging — Take 2“; “Virtual Staging – Take 3“; “Virtual Staging, Installment #4“; “Unmatched Potential“; and “Create Your Dream Home on Fern Hill’s Glenhurst Ave.”

P.S.:  Note the exercise equipment in the adjoining room (center left of the last two photos).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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