“We will sell no wine before its time.”

–Slogan; Paul Masson winery advertising campaign.

When some idiot driver in front of me is texting instead of driving after the light has turned green, believe me, I don’t hesitate to honk.

However, when my virtual stager needs more time to get the finished product right, I wait.

Patiently.

Four Stage Process

The difference is that virtual staging can be incredibly subtle.

That’s especially the case when the photos have been taken with a wide-angle lens, creating extra-wide shots with lots of horizontal space to fill up.

Based on my conversation with the project manager on Friday, the first 3 stages — “Furniture,” “Decor,” and “3-D” — have been completed, leaving “Quality Control” before they’re shipped — virtually – to me on Monday.

P.S.:  I suppose debuting on the market 2-3 days later than planned could be pivotal.

But, in my experience, it usually isn’t.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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